Targeting a Minority without Alienating the Majority:...

Journal of Advertising Research 2008 / 06 Vol. 48; Iss. 2

Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media

Oakenfull, Gillian K., Mccarthy, Michael S., Greenlee, Timothy B.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
48
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849908080239
Date:
June, 2008
File:
PDF, 160 KB
english, 2008
Conversion to is in progress
Conversion to is failed