The allure of luxury brands’ social media activities: a...

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Information Technology & People 2018 / 08

The allure of luxury brands’ social media activities: a uses and gratifications perspective

Athwal, Navdeep, Istanbulluoglu, Doga, McCormack, Sophie Elizabeth
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Language:
english
Journal:
Information Technology & People
DOI:
10.1108/ITP-01-2018-0017
Date:
August, 2018
File:
PDF, 270 KB
english, 2018
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