How Mobile Advertising Works: The Role of Trust in Improving Attitudes and Recall
Okazaki, Shintaro, Katsukura, Akihiro, Nishiyama, MamoruVolume:
47
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/s0021849907070195
Date:
June, 2007
File:
PDF, 442 KB
english, 2007