An Analysis of Impact of Brand Credibility and Perceived...

International Journal of Marketing Studies 2012 / 03 Vol. 4; Iss. 2

An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance

Amiri Aghdaie, Seyed Fathollah, Dolatabadi, Hossein Rezaei, Aliabadi, Vahid Shokri
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Volume:
4
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v4n2p93
Date:
March, 2012
File:
PDF, 252 KB
english, 2012
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