Gamification as a strategy of internal marketing

Intangible Capital 2013 / 12 Vol. 9; Iss. 4

Gamification as a strategy of internal marketing

Ruizalba Robledo, José Luis, Navarro Lucena, Fernando, Jiménez Arenas, Sergio
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Volume:
9
Journal:
Intangible Capital
DOI:
10.3926/ic.455
Date:
December, 2013
File:
PDF, 1.54 MB
2013
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