The Influence of Perceived Brand Quality and Perceived...

Research in Business and Management 2014 / 01 Vol. 1; Iss. 1

The Influence of Perceived Brand Quality and Perceived Brand Prestige on Purchase Likelihood of iPhone and HTC Mobile Phone in Taiwan

Moslehpour, Massoud, Huyen, Nguyen Thi Le
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Volume:
1
Language:
english
Journal:
Research in Business and Management
DOI:
10.5296/rbm.v1i1.4882
Date:
January, 2014
File:
PDF, 193 KB
english, 2014
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