Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, Menictas, ConLanguage:
english
Journal:
Business Research
DOI:
10.1007/s40685-018-0072-4
Date:
August, 2018
File:
PDF, 721 KB
english, 2018