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From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
Lee, Leonard, Inman, Jeffrey, Argo, Jennifer, Bottger, Tim, Dholakia, Utpal M., Gilbride, Timothy, van Ittersum, Koert, Kahn, Barbara E., Kalra, Ajay, Lehmann, Donald R., McAlister, Leigh, Shankar, VeYear:
2017
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3093999
File:
PDF, 978 KB
english, 2017