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What is your corporate brand worth? A guide to brand valuation approaches
Reyneke, J., Abratt, R., Bick, G.Volume:
45
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v45i4.136
Date:
December, 2014
File:
PDF, 2.63 MB
english, 2014