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Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
Kossmann, Elena, Gómez-Suárez, MónicaLanguage:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-018-0204-8
Date:
August, 2018
File:
PDF, 2.06 MB
english, 2018