Examining customer-created guilt in a service context

Psychology and Marketing 2018 / 08

Examining customer-created guilt in a service context

Pounders, Kathrynn R., Moulard, Julie Guidry, Babin, Barry J.
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21138
Date:
August, 2018
File:
PDF, 437 KB
english, 2018
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