Target the Ego or Target the Group: Evidence from a...

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Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

Godinho de Matos, Miguel, Pedro, Ferreira, Rodrigo, Belo
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1099
Date:
August, 2018
File:
PDF, 1.40 MB
english, 2018
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