Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management
Godinho de Matos, Miguel, Pedro, Ferreira, Rodrigo, BeloLanguage:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1099
Date:
August, 2018
File:
PDF, 1.40 MB
english, 2018