Something Free or Something Off? A Comparative Study of the...

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SSRN Electronic Journal 2014

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Foubert, Bram, Rolef, Charlotte, Breugelmans, Els, Gedenk, Karen, Wetzels, Martin
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Year:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2385982
File:
PDF, 291 KB
english, 2014
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