The Relationship Variables to Celebrity Endorsement and...

International Journal of Business and Management 2015 / 10 Vol. 10; Iss. 11

The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review

Thusyanthy, Vadivelu, Tharanikaran, Vadivelu
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Volume:
10
Language:
english
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v10n11p212
Date:
October, 2015
File:
PDF, 1.13 MB
english, 2015
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