DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION,...

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Marketing Education Review 2018 / 08

DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING

Vinuales, Gema, Magnotta, Sarah R., Steffes, Erin, Kulkarni, Gauri
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Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2018.1493932
Date:
August, 2018
File:
PDF, 572 KB
english, 2018
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