Entry market choices and post-entry growth patterns among...

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International Marketing Review 2018 / 06

Entry market choices and post-entry growth patterns among born globals in consumer goods sectors

Jin, Byoungho, Chung, Jae-Eun, Yang, Heesoon, Jeong, So Won
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Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-11-2015-0243
Date:
June, 2018
File:
PDF, 307 KB
english, 2018
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