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Global Business Review 2018 / 08

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

Sofi, Shakeel Ahmad, Nika, Fayaz Ahmad, Shah, Mohd Shoib, Zarger, Ather Sidiq
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Language:
english
Journal:
Global Business Review
DOI:
10.1177/0972150918791378
Date:
August, 2018
File:
PDF, 1.89 MB
english, 2018
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