The Median Split: Robust, Refined, and Revived

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SSRN Electronic Journal 2015

The Median Split: Robust, Refined, and Revived

Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew, Popovich, Deidre L.
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Year:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2663369
File:
PDF, 327 KB
english, 2015
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