Consumer metaphoria: Uncovering the automaticity of animal,...

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Australasian Marketing Journal (AMJ) 2018 / 9

Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings

Martin, Drew, Palakshappa, Nitha, Woodside, Arch
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2018.08.001
Date:
September, 2018
File:
PDF, 1.87 MB
english, 2018
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