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Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
Koinig, Isabell, Diehl, Sandra, Mueller, BarbaraLanguage:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1498653
Date:
September, 2018
File:
PDF, 2.29 MB
english, 2018