Reciprocity in Industrial Buying and Selling: A Study of...

Journal of Purchasing 1973 / 11 Vol. 9; Iss. 4

Reciprocity in Industrial Buying and Selling: A Study of Attitudes

Bird, Monroe M., Shepherd, C. Wayne
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Volume:
9
Language:
english
Journal:
Journal of Purchasing
DOI:
10.1111/j.1745-493X.1973.tb00272.x
Date:
November, 1973
File:
PDF, 841 KB
english, 1973
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