The impact of branding strategies on horizontal and...

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International Marketing Review 2018 / 09

The impact of branding strategies on horizontal and downward line extension of luxury brands

Boisvert, Jean, Ashill, Nicholas J.
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Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-10-2017-0208
Date:
September, 2018
File:
PDF, 338 KB
english, 2018
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