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Mediation of product design and moderating effects of reference groups in the context of country-of-origin effect of a luxury Brand
Coudounaris, Dafnis N.Volume:
28
Language:
english
Journal:
Review of International Business and Strategy
DOI:
10.1108/RIBS-05-2017-0044
Date:
June, 2018
File:
PDF, 341 KB
english, 2018