The Impact of Consumer Loss Aversion on Pricing

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SSRN Electronic Journal 2004

The Impact of Consumer Loss Aversion on Pricing

Heidhues, Paul, Koszegi, Botond
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Year:
2004
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.658002
File:
PDF, 722 KB
2004
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