A Consumer-based Taxonomy of Digital Customer Engagement...

Journal of Interactive Marketing 2018 / 11 Vol. 44

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Eigenraam, Anniek W., Eelen, Jiska, van Lin, Arjen, Verlegh, Peeter W.J.
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Volume:
44
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2018.07.002
Date:
November, 2018
File:
PDF, 968 KB
english, 2018
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