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Understanding the Role of Business Analytics (Some Applications) || Customer Experience and Its Marketing Outcomes in Financial Services: A Multivariate Approach
Chahal, Hardeep, Jyoti, Jeevan, Wirtz, JochenVolume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-981-13-1334-9_7
File:
PDF, 344 KB
english, 2019