The creative experience and its impact on brand image and...

The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning

Huang, Chiung-En, Liu, Chih-Hsing
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Volume:
28
Language:
english
Journal:
Tourism Management Perspectives
DOI:
10.1016/j.tmp.2018.08.009
Date:
October, 2018
File:
PDF, 1.05 MB
english, 2018
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