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The Roles of Extraordinary Beliefs in Consumption Rituals
Otnes, Cele C., Zayer, Linda Tuncay, Arias, Robert Alfonso, Sreekumar, ArunLanguage:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/699674
Date:
September, 2018
File:
PDF, 161 KB
english, 2018