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Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
Mora, José-Domingo, Krider, Robert, Ho, JasonVolume:
55
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-55-1-022-036
Date:
March, 2015
File:
PDF, 363 KB
english, 2015