![](/img/cover-not-exists.png)
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter, Westjohn, Stanford A., Sirianni, Nancy J.Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/s41267-018-0175-3
Date:
September, 2018
File:
PDF, 384 KB
english, 2018