‘So, what is it? And do i like it?’ New product...

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  • ‘So, what is it? And do i like it?’ New product...

‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude

Ackermann, Claire-Lise, Teichert, Thorsten, Truong, Yann
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2018.1515102
Date:
September, 2018
File:
PDF, 1.86 MB
english, 2018
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