Assessing a New Advertising Effect

Journal of Advertising Research 2010 / 06 Vol. 50; Iss. 2

Assessing a New Advertising Effect

Zigmond, Dan, Stipp, Horst
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Volume:
50
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849910091324
Date:
June, 2010
File:
PDF, 203 KB
english, 2010
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