Different Forced-Exposure Levels to Banner Advertisements

Journal of Advertising Research 2001 / 07 Vol. 41; Iss. 4

Different Forced-Exposure Levels to Banner Advertisements

Cho, Chang-Hoan, Lee, Jung-Gyo, Tharp, Marye
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Volume:
41
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-41-4-45-56
Date:
July, 2001
File:
PDF, 91 KB
english, 2001
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