Is the Multi-Platform Whole More Powerful Than Its Separate Parts?
Taylor, Jennifer, Kennedy, Rachel, McDonald, Colin, Larguinat, Laurent, El Ouarzazi, Yassine, Haddad, NassimVolume:
53
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-53-2-200-211
Date:
June, 2013
File:
PDF, 151 KB
english, 2013