The effect of vertical brand extensions on consumer-brand...

South African Journal of Business Management 2017 / 03 Vol. 48; Iss. 1

The effect of vertical brand extensions on consumer-brand relationships in South Africa

Muroyiwa, O., Abratt, R., Mingione, M.
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Volume:
48
Language:
english
Journal:
South African Journal of Business Management
DOI:
10.4102/sajbm.v48i1.15
Date:
March, 2017
File:
PDF, 441 KB
english, 2017
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