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Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective
Aziz, Norzalita Abd, Yasin, Norjaya MohdVolume:
2
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v2n2p180
Date:
October, 2010
File:
PDF, 110 KB
english, 2010