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Journal of Business Research 2018 / 9

Buffering effects of brand community identification in service failures: The role of customer citizenship behaviors

Mandl, Leonhard, Hogreve, Jens
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.09.008
Date:
September, 2018
File:
PDF, 498 KB
english, 2018
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