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Cause-related marketing for disaster risk reduction in the tourism industry: A comparative analysis of prevention- and recovery-related campaigns
Aliperti, Giuseppe, Rizzi, Francesco, Frey, MarcoVolume:
37
Language:
english
Journal:
Journal of Hospitality and Tourism Management
DOI:
10.1016/j.jhtm.2018.08.003
Date:
December, 2018
File:
PDF, 1.25 MB
english, 2018