The Effectiveness of Combining Online and Print...

Journal of Advertising Research 2009 / 09 Vol. 49; Iss. 3

The Effectiveness of Combining Online and Print Advertisements

Wakolbinger, Lea M., Denk, Michaela, Oberecker, Klaus
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Volume:
49
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/s0021849909090436
Date:
September, 2009
File:
PDF, 528 KB
english, 2009
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