Attitudes toward Product Placement: A Cross-Cultural...

International Journal of Marketing Studies 2013 / 03 Vol. 5; Iss. 2

Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland

Khalbous, Slim, Vianelli, Donata, Domanski, Tomasz, Dianoux, Christian, Maazoul, Meriem
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Volume:
5
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v5n2p138
Date:
March, 2013
File:
PDF, 367 KB
english, 2013
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