Cause related marketing: consumers' perceptions and...

BAR Brazilian Administration Review 2008 / 09 Vol. 5; Iss. 3

Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations

Farache, Francisca, Perks, Keith John, Wanderley, Lilian Soares Outtes, Sousa Filho, José Milton de
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Volume:
5
Language:
english
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/S1807-76922008000300004
Date:
September, 2008
File:
PDF, 153 KB
english, 2008
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