Achieving Reach in a Multi-Media Environment

Journal of Advertising Research 2013 / 06 Vol. 53; Iss. 2

Achieving Reach in a Multi-Media Environment

Romaniuk, Jenni, Beal, Virginia, Uncles, Mark
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Volume:
53
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-53-2-221-230
Date:
June, 2013
File:
PDF, 121 KB
english, 2013
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