Storytelling in the Digital Era: Relevant Moderators of the...

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SSRN Electronic Journal 2018

Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect

van Laer, Tom, Feiereisen, Stephanie, Visconti, Luca M.
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Year:
2018
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3156933
File:
PDF, 402 KB
english, 2018
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