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Journal of Brand Management 2018 / 9

International activities of football clubs, fan attitudes, and brand loyalty

Maderer, Daniel, Holtbrügge, Dirk
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-018-0136-y
Date:
September, 2018
File:
PDF, 552 KB
english, 2018
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