The videographic approach in marketing research: Which methodological protocol?
Cléret, Baptiste, Dehling, Aurélie, Leroy, Julie, Rokka, Joonas, Sohier, Alice, Herbert, MaudVolume:
33
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570718789870
Date:
September, 2018
File:
PDF, 264 KB
english, 2018