Marketing role in B2B settings: evidence from advanced,...

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Journal of Business & Industrial Marketing 2018 / 09

Marketing role in B2B settings: evidence from advanced, emerging and developing markets

Mora Cortez, Roberto, Johnston, Wesley J.
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-04-2017-0089
Date:
September, 2018
File:
PDF, 245 KB
english, 2018
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