A framework for customer relationship management strategy orientation support in higher education institutions
Khashab, Basel, Gulliver, Stephen R., Ayoubi, Rami M.Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1522363
Date:
September, 2018
File:
PDF, 2.06 MB
english, 2018