Exploring the Influence of Celebrity Credibility on Brand...

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Global Business Review 2018 / 09

Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention

Singh, Ramendra Pratap, Banerjee, Neelotpaul
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Language:
english
Journal:
Global Business Review
DOI:
10.1177/0972150918794974
Date:
September, 2018
File:
PDF, 837 KB
english, 2018
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