Impact of Overwhelming Joy on Consumer Demand: The Case of...

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SSRN Electronic Journal 2006

Impact of Overwhelming Joy on Consumer Demand: The Case of a Soccer World-Cup Victory

Falter, Jean-Marc, Perignon, Christophe, Vercruysse, Olivier
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Year:
2006
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.650741
File:
PDF, 349 KB
english, 2006
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