The Downside of Digital Word of Mouth And the Pursuit of...

The Downside of Digital Word of Mouth And the Pursuit of Media Quality

Fulgoni, Gian M., Lipsman, Andrew
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Volume:
57
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2017-020
Date:
June, 2017
File:
PDF, 246 KB
english, 2017
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